Globe Completes Network Upgrade

Globe Telecom has completed planned upgrades on its network transport backbone which spans Luzon, Visayas and Mindanao. With the upgrade, the ultra-high capacity transmission system is now more resilient, providing subscribers with improved network coverage and better services even during extreme weather disturbances.

The upgrade utilized an automatic switch optical network protection which ensures network systems remain reliable and fully stable, especially in anticipation of the rainy season ahead. To complement the upgrade, Globe also made significant improvements in its disaster recovery plan to prevent network disruptions during natural calamities, as well as to execute faster restoration time when services become severely affected.

Globe expanded its fiber optic coverage in the Mindanao region and implemented added protection for its transmission backbone in Zamboanga. It also completed its network modernization project in South Luzon to improve network capacity and quality for mobile and wireless broadband services.

“These are important pieces in our network enhancement initiatives to further improve on our service. We are also implementing a network modernization program to transform our network into a multi-service platform that is fully-redundant for uninterrupted, seamless and consistent network connectivity.  In line with giving our subscribers a superior experience, our modernization program will allow subscribers to feel the difference in terms of connectivity across our products and services,” said Robert Tan, Chief Technical Adviser of Globe.

Tan added, “This transformation will increase our network capacity, as well as build up network resiliency and availability through architecture enhancements, improved hardware and network intelligence, as we continue to keep up with the increasing demand for voice and data use.”

Apart from upgrades on its transmission systems and installation of protected fiber connectivity in critical areas in the country, Globe has invested and partnered with multiple cable systems for diversity and service resiliency for both international data and voice. To date, Globe utilizes 5 submarine cable systems in the country, allowing worldwide connectivity of telecommunications services such as voice and data. By 2013, the company’s newest submarine cable investment, the Southeast Asia Japan Cable (SJC) System, is expected to go online to further increase network capacity and quality.

            With network quality as top priority for the company, Globe earlier announced that a substantial portion of its 2011 CAPEX amounting to US$500 million will be allocated to build up capacity, as well modernize and optimize network infrastructure. The significant investment will also include the commercial deployment of the country’s first and biggest 4G mobile network by initially utilizing the global standard HSPA+, which provides subscribers with high speed broadband access with the added convenience of full mobility.

Globe Announces Executive Moments

          

           Globe Telecom has announced management changes with the movement of Consumer Sales Head Ferdz dela Cruz and Consumer Marketing Head Menchi Orlina. Dela Cruz will be taking up a position within the Ayala Group while Orlina will immigrate to the United States.

           Dela Cruz has been with Globe for the past 8 years serving in various capacities as Head of Consumer Wireless and more recently Head of Consumer Sales. During his stay in the company, he spearheaded the refresh and redesign of the new Globe Stores, which changed the concept of telco retailing in the Philippines. Dela Cruz also led the development of sales efficiency tools that helped engage Globe retailers in achieving sales targets.

           Orlina joined Globe in 2008 as Head of Consumer Broadband and eventually served as Head of Consumer Marketing. She championed the launch of Globe Tattoo, which has now become the fastest growing broadband brand in the country. Orlina engineered various brand initiatives for Globe Postpaid, TM, and Globe Prepaid. Orlina also led the rollout of the company’s CRM efforts that included rewards and targeted offer programs for subscribers.

          Effective July 1, 2011, new executives will join the management team of Globe to help drive continued growth and sustain momentum for the company. Ramon Ralph Matriano, former VP for Sales of Universal Robina Corporation’s (URC) Branded Consumer Food Group will be the Head of Consumer Sales. Chee Loo Fun, a Malaysian native and former Head of Channel Marketing from Maxis Communications Berhad, will serve as Senior Adviser for Consumer Marketing.