Pages

Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Tuesday, June 14, 2011

Woman, Are You Too Emotional at Work?




When I was working as a front desk, I had a boss I really didn’t get along with very well. She admitted that she really has a short temper and that it is highly likely that she would pour all her frustrations and angst on me because, I was, after all, her executive assistant. Yes, kinda like that alalay with a blazer. And a bachelor's degree.

There were days when she’d start the day scolding me; noticing the littlest things in the office no one goes to except me anyway. It was very difficult because during most days, we would clash, but then I was forced to smile and act cheerful despite how I felt. I was manning the front desk, after all. I quit after a month and a half, and my career has been so much better since.

Now that I’m more than happy with where I am and what I do, I still find myself getting a tad too emotional about work. It made me realize, was I really too emotional about work? Are women too emotional at work?

I read somewhere that there’s something called a Workplace Emotion Evaluation Profile. (Funny, it’s acronym is even WEEP.) The WEEP is a tool to help people take care of their levels of “emotional resiliency”. It asks questions that try to measure your capacity to be emotional at any given time of the day and cross references it to how you deal with work issues and home issues. It also teaches one how to deal with very strong emotions like sympathy, fear, anger or anxiety. For the one who finds herself getting too emotional, she can start by asking herself about the common things that usually gets her very emotional, and how these affect work.

A topnotch career coach and psychologist, Anne Kreamer, advises to keep in mind the acronym DING when dealing with workplace-related emotions. First, “take Deep breaths, Imagine what the other person is feeling, Name those emotions and, Go on”. She says it is important to take that moment to reflect and put yourself in another person’s shoes. Afterwards, learn to move on and move forward since there is so much room for more productivity anyway.

I say that DING is, by far, the best advice that I have read. It has helped me get over the stuff that stress me out. Most of the things that I deal with when it comes to work (events management) are people who are very hard to get along with and things (out of my control) that screw all my  plans up.

If you ask me, maybe the top reasons why women oftentimes get too emotional at work (or be judged as such) is because women are generally more sensitive and we pick up the stimuli that most men don’t. We are more keen to detail and, sadly, we are even the harsher critics of workplace emotion. I admit, when I used to see a female co-worker crying, I see her as weak and I am irritated by the situation because I think she perpetuates the stereotype of women in the workplace tagged as weak. Moreover, women are more pressured for perfection and women are burdened with so many expectations in order to be labeled “successful”. (But don’t let me do all the ranting here. This is not a feminist column after all, hehe.)

Love,

Your New PR Girl


Friday, May 27, 2011

Globe Announces Executive Moments

          

           Globe Telecom has announced management changes with the movement of Consumer Sales Head Ferdz dela Cruz and Consumer Marketing Head Menchi Orlina. Dela Cruz will be taking up a position within the Ayala Group while Orlina will immigrate to the United States.

           Dela Cruz has been with Globe for the past 8 years serving in various capacities as Head of Consumer Wireless and more recently Head of Consumer Sales. During his stay in the company, he spearheaded the refresh and redesign of the new Globe Stores, which changed the concept of telco retailing in the Philippines. Dela Cruz also led the development of sales efficiency tools that helped engage Globe retailers in achieving sales targets.

           Orlina joined Globe in 2008 as Head of Consumer Broadband and eventually served as Head of Consumer Marketing. She championed the launch of Globe Tattoo, which has now become the fastest growing broadband brand in the country. Orlina engineered various brand initiatives for Globe Postpaid, TM, and Globe Prepaid. Orlina also led the rollout of the company’s CRM efforts that included rewards and targeted offer programs for subscribers.

          Effective July 1, 2011, new executives will join the management team of Globe to help drive continued growth and sustain momentum for the company. Ramon Ralph Matriano, former VP for Sales of Universal Robina Corporation’s (URC) Branded Consumer Food Group will be the Head of Consumer Sales. Chee Loo Fun, a Malaysian native and former Head of Channel Marketing from Maxis Communications Berhad, will serve as Senior Adviser for Consumer Marketing.



Wednesday, May 18, 2011

Hello! This is YOUR NEW PR GIRL!


Hi! I'm glad you forced your way here. Don't worry; in the coming days, you won't feel that coming here will be as difficult as how you arrived. Haha! I'm just so awesome you can't help but revisit me all the freakin' time. Okay, too cocky, change topic.

Anyway, last year I taught Marketing for Ateneo de Davao University. Had only three classes and I had a great time while at it. Students got used to my bubbly self (although they hate that I'm a grammar Nazi during their essay exams) so they started asking if I keep a blog. I wanted to give them the link of my other blogs but they're just too vulgar controversial for them to read (and remember). Haha! So VOILA! This site was born! *throws confetti* This year, I'll be teaching Business Administration (Management) and a Branding class so I'm sure that I'll be filling this blog with many useful Marketing and PR doodles.

This blog will be used by me and for me. I will talk about things which are worth talking about. Most of the time, I'll be talking about Public Relations and Self Improvement. Basically, things I want to yap awesome PR about, and things which help you, as an individual, create good PR for yourself. Sometimes, when I have too many Tequila shots, I also write about stuff I end up deleting the day after. Oh you know the drill.

Visit me often, yeah? Show me some looooove.


Love in the name of lip gloss and my bouncy curly hair,

Your New PR Girl <3