My First Marketing and PR Consultancy Project: The Royale House Travel Inn and Suites

Last year, October 2010, I was hired by The Royale House Travel Inn and Suites as a writer. They wanted someone to write brand new content for their website (not constructed yet) and they also wanted a facelift for all their print collaterals. My good friend and oh-so-talented multimedia artist Kenth O’bajo brought me to this client. After a couple of meetings, my boss, Sir Bobby, found out that I am a Marketing Graduate and had a knack for advertising, public relations, internet presence management, and all that jazz. And voila, I became the hotel’s marketing consultant.

I had many output-based marketing projects with Cube Pixels Design Studio but my affiliation with The Royale House was my first regular marketing consultancy gig. It was a tough ride at first. We wanted to do so many things in so little time.

Our first goal was to build a website and use our magic to catch and sustain high traffic. We picked the domain name www.theroyalehouse.com so that it’s short and, therefore, easy to remember.

In less than a month, we finished the website’s design, content and the coding. Our website was good to go. Of course our internet efforts didn’t stop there; that was just the beginning. We also created a Facebook account for the hotel and we started adding up our friends to gain a little presence on Facebook. We linked our FB updates to our website and with some articles scattered all over the web, we got checked out by many local and international tourists who are planning to visit Davao city.

When I shifted my focus on Events Management, I also planned a few events for Royale House. I planned some gigs, a Speed Dating event and other little campaigns on the side. What is important is that we were consistent on our marketing efforts.

Earlier this year, The Royale House opened Dormitoryana, a ladies Dormitory located beside the hotel. It promised the same comfort and security at a much lower price. I jumped to that project too; and with Sir Bobby’s innovative ideas and Kenth’s amazing graphic designs, the dorm was already overflowing with inquiries and reservations. In less than half a year (a.k.a. a semester), we decided to build a second batch of rooms for Dormitoryana.

Today, The Royale House boasts of 70-100% occupancy ALL THE TIME. And here’s the thing: we were able to hold that percentage through the (supposedly) lean months of June and July.

Future plans and projects with The Royale House:

*Renovation (still ongoing but the front office looks nicer already!)

*Rebranding of the Restaurant (a new name and a new menu)

*More events and promotions for One10FM, undoubtedly one of the best mid-range bars in the city

Western Digital Hosts Davao End-User Media Forum

Western Digital, widely known as a producer and distributor of end-user storage devices, delights Davao with their series of workshops that will cover useful multimedia input. This event will happen on August 5, 2011 (Friday), at Garden Oases Convention Center, Bo. Obrero, Davao city. Doors open at 3:30PM as the event is slated to start at four in the afternoon.

Initially, it was planned by the hosts to be a hard-selling event promotion. As time went by, it became more of an educational event.

“We didn’t want them to just go ahead and buy the products. Instead, we wanted to host an event that will really make people, especially business owners, appreciate how great it is that their backend hardware are fully reliable. We wanted them to realize that great hardware and great skill do not just create great projects, but also masterpieces. Most of the corporate outfits in the IT and multimedia industry depend on the products that Western Digital produces, and so we came up with the main framework for this event.” This is the statement of Mr. Ray Rubio, Chief Creative Director of Cube Pixels Design Studio, one of the leading names in Davao’s design and multimedia scene. Sir Ray, as he is fondly called, is also one of the producers of the event.

To give you a little background on the host, Western Digital, they provide products and services for people and organizations that collect, manage and use digital information. They design and produce reliable, high-performance hard drives and solid state drives that keep users’ data accessible and secure from loss. Moreover, Western Digital’s advanced technologies are configured into applications for client and enterprise computing, embedded systems and consumer electronics, as well as its own consumer storage and home entertainment products.

Aside from the free-flowing food and beverages during the event run, there will also be talks and forums about photography, film making and the IT industry in general. Business owners and multimedia professionals are all invited to come.

Speakers for Davao’s 1^st end-user forum are no less than Wit Holganza, ICT Davao President, Kenth O’Bajo, Convenor of the Mindanao Film Festival and Mr. Paul Borromeo, a famous Davao-born and Davao-bred hobbyist photographer.

For more information, you may call Cube Pixels at (082) 225 0362 and look for Dhew or call/ text Kath at this number: 0932 122 5044.

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This event's Public Relations efforts are contributed by Your New PR Girl (karlastefansingson@gmail.com).