Last year, October 2010, I was hired by The Royale House Travel Inn and Suites as a writer. They wanted someone to write brand new content for their website (not constructed yet) and they also wanted a facelift for all their print collaterals. My good friend and oh-so-talented multimedia artist Kenth O’bajo brought me to this client. After a couple of meetings, my boss, Sir Bobby, found out that I am a Marketing Graduate and had a knack for advertising, public relations, internet presence management, and all that jazz. And voila, I became the hotel’s marketing consultant.
I had many output-based marketing projects with Cube Pixels Design Studio but my affiliation with The Royale House was my first regular marketing consultancy gig. It was a tough ride at first. We wanted to do so many things in so little time.
Our first goal was to build a website and use our magic to catch and sustain high traffic. We picked the domain name www.theroyalehouse.com so that it’s short and, therefore, easy to remember.
In less than a month, we finished the website’s design, content and the coding. Our website was good to go. Of course our internet efforts didn’t stop there; that was just the beginning. We also created a Facebook account for the hotel and we started adding up our friends to gain a little presence on Facebook. We linked our FB updates to our website and with some articles scattered all over the web, we got checked out by many local and international tourists who are planning to visit Davao city.
When I shifted my focus on Events Management, I also planned a few events for Royale House. I planned some gigs, a Speed Dating event and other little campaigns on the side. What is important is that we were consistent on our marketing efforts.
Earlier this year, The Royale House opened Dormitoryana, a ladies Dormitory located beside the hotel. It promised the same comfort and security at a much lower price. I jumped to that project too; and with Sir Bobby’s innovative ideas and Kenth’s amazing graphic designs, the dorm was already overflowing with inquiries and reservations. In less than half a year (a.k.a. a semester), we decided to build a second batch of rooms for Dormitoryana.
Today, The Royale House boasts of 70-100% occupancy ALL THE TIME. And here’s the thing: we were able to hold that percentage through the (supposedly) lean months of June and July.
Future plans and projects with The Royale House:
*Renovation (still ongoing but the front office looks nicer already!)
*Rebranding of the Restaurant (a new name and a new menu)
*More events and promotions for One10FM, undoubtedly one of the best mid-range bars in the city
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